Euro RSCG appointed AOR for six Yili dairy products

Mason Lin, CEO of Euro RSCG Greater China, says the project account is the sixth in a string of wins for the agency, representing a significant turnaround in its business with the Inner Mongolia Yili Industrial Group.

"We've committed a lot of energy re-establishing our relationship with Yili and growing the account to become one of our largest in China," he said. "Our experienced teams in Beijing and Shanghai have shown real passion and expertise in winning these six Yili brands. "

Along with the Chang Qing and Pureday Yoghurt projects, Euro RSCG won pitches (going against incumbent agencies in each case) for Yili's Satine (Jing Dian) Milk in February, Yili Adult Milk in May, Da Guo Li and QQ Star Yoghurt in September, and QQ Star Children's Milk in October.