Essence Communications wins PR account for mining company Vale

Vale is the world's leading producer of iron ore and nickel. Currently it employs over 100,000 people in over 38 countries worldwide. Its Malaysian operations will include a regional iron ore distribution center and a shared services organisation office. The regional distribution center is scheduled to begin operations in 2014 with the first phase of construction to begin mid-year.

Essence Communications won the account following a competitive pitch. The agency was appointed thanks to its "in-depth understanding of (the) business and the environment in Malaysia," said a Vale spokesperson. 

Felix Heinimann, group managing director of Essence Communications, credits the win to the team's extensive prepatory work and research into Vale's business.