Minnie Wang
Nov 12, 2024

Double 11 records massive sales, despite a final day Alipay outage

A record number of 45 brands surpass the RMB 1 billion mark in GMV. The list of high-flyers include international giants like Apple and Nike, and Chinese brands such as Haier, Midea, Xiaomi, and Wuliangye.

Alibaba Group Singles' Day campaign

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