Jason Wincuinas
Nov 19, 2014

Digital is still at the black-and-white TV stage: McLaren

HONG KONG – Digital technology has multiplied the ways brands can reach people. But all the opportunity also means less simplicity. Michael McLaren, global CEO of MRM//McCann, speaks exclusively with Campaign about his vision of using tech to help consumers cut through the clutter and how China is leading the way in some cases.

Michael McLaren

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