DDB's Toby Talbot to lead Regional Executive Creative Council for the group

The creative council is set to drive the new agency positioning of ‘social creativity’ for the DDB Group. 

According to a company statement, the vision is to “to develop ideas that people want to play with, participate in, and pass on. Ideas that connect people with people, not just with brands.”

On the role of the counceil, Talbot said, “We all like and respect one another and we all want the same thing - to be the most influential creative network in Asia Pacific. My role is simply to keep the foot firmly to the floor."

"Over the past few years we have put greater focus and investment into our creative product, and this has been recognised with the international and regional awards we have been winning across Asia and Pacific,” said John Zeigler, chairman and CEO of DDB Group Asia-Pacific.

Zeigler adds, “However, we also realise that to continue our winning streak we need to consider how, as a network, we can learn from each other to gain greater notoriety.”

DDB Group Asia-Pacific includes creative house DDB, digital agency Tribal DDB, marketing and analytics unit Rapp and spesialist arm DDB Health. It currently holds 20 offices in 14 countries across the region.