Benjamin Li
Aug 31, 2011

David Advertising appoints Alice Hsu as MD, Tricia Liu as board director

TAIPEI - Former Y&R and Wunderman Taiwan general manager Alice Hsu is joining David Advertising Taiwan as managing director from 1 September. The agency’s general manager Tricia Liu will also take on the role board director.

Alice Hsu (left) and Tricia Liu
Alice Hsu (left) and Tricia Liu

Hsu (pictured) was the general manager of Y&R and Wunderman Taiwan for six years, part of over 14 years' agency work experience in Taiwan. Her CV also include stints as vice president of JWT, client service director for Leo Burnett, and business director and head of the 360 Unit at Ogilvy & Mather

Also included VP at JWT client service director at Leo Burnett, and business director and head of 360 Unit at Ogilvy & Mather. In that time, she has served on major client accounts including Pizza Hut, Unilever's Pond’s and Dove Shampoo, Johnnie Walker, and Heinekken.

Meanwhile Liu has been David Advertising’s general manager since 2007, and was selected as the best advertising GM by the Taiwan 4A Association in 2010.

Tysen Deng, chairman of David Advertising since earlier this year, said that when Hsu was head of Ogilvy Taiwan,'s 360 Unit, she had worked closely with Liu (who was then planning director at the same agency). "Wiith our strong, creative team at David Advertising, we believe the duo will lead the agency to greater heights with new vitality," he said. 

Deng also added an additional role to his remit in July this year, when he agreed to oversee Bates 141 Taiwan afther the resignation of Henry Chu.

 

 

Source:
Campaign China

Related Articles

Just Published

10 hours ago

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.

10 hours ago

Women to Watch 2025 is now open for entries

Our annual list celebrates outstanding women across Asia Pacific who excel in business, leadership and industry contributions through their work, dedication and passion.

11 hours ago

Retail media in ANZ is maturing beyond performance ...

Mars United Commerce's annual report reveals that retail media brings powerful new capabilities that have led to a sophisticated, brand-building channel for advertisers.

12 hours ago

Droga5 names Tara Ford London CCO as global ...

During her time as CCO of Droga5 ANZ, Ford has led award-winning campaigns including for the Tuvaluan Government and Sydney Opera House's "Play It Safe”—which received the Cannes Lions Film Grand Prix in 2024.