The PR agency had been working with Courts Singapore on key media activities since November 2011, including the announcement of its expansion plan last year and the promotion of Peter Schmeichel as brand ambassador.
Fulford PR was also involved in the recent appearances of legendary footballers Robbie Fowler and Vincent Kompany at Courts Singapore.
“Fulford PR has supported us well in the past few months in dialling up our public profile within the corporate, community and sports segments,” said Terry O’Connor, CEO of Courts Singapore.
He added that the company is looking to roll out more events and activities to engage the media and reward its customers. Its Facebook page, set up 10 months ago and managed by FAIMS Media, recently surpassed the 50,000 fan mark.
“We are pleased to grow our relationship with Courts Singapore,” Eileen A. Chua, director of Fulford Public Relations, said. “We look forward to work with Courts Singapore to develop many more exhilarating and unique ideas to engage and interest the media in the coming months.”
