Advertising Marketing News Data
Emily Tan
Apr 24, 2012

Consumers in Asia eager to adopt location-based services: TNS mobile-marketing study

GLOBAL - For marketers looking to leverage mobile's popularity, location-based services (LBS) are their best bet, according to TNS. The insights firm's 'Mobile Life Study' found that more than 60 per cent of mobile-phone users worldwide who don't yet use LBS said they want to.

James Fergusson

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

VML & Ogilvy Japan names co-CEOs

1 VML & Ogilvy Japan names co-CEOs

Too old for the party, too young to leave—the paradox of middle age in advertising

2 Too old for the party, too young to leave—the paradox of middle age in advertising

Meta's APAC chief Dan Neary steps down after more than a decade

3 Meta's APAC chief Dan Neary steps down after more than a decade

Agency Report Cards 2024: We grade 25 APAC networks

4 Agency Report Cards 2024: We grade 25 APAC networks

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

5 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Hari Raya 2025: The APAC campaigns you need to see

6 Celebrate Hari Raya with these heartfelt and creative campaigns

Why so many are leaving adland to embark on 'solopreneurship'

7 Why so many are leaving adland to embark on 'solopreneurship'

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

8 Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

We Are Social appoints APAC CEO, launches Thailand office

9 We Are Social appoints APAC CEO, launches Thailand office

Thai influencer walks out of KFC ad mid-set

10 Thai influencer walks out of KFC ad mid-set

Related Articles

TNS appoints James Fergusson as global technology head
Nov 19, 2010
Jin Bo

TNS appoints James Fergusson as global technology head

Three-quarters of marketers claim they're 'mobile-first': Research
Sep 17, 2021
Matthew Miller

Three-quarters of marketers claim they're 'mobile-fi...

Here is why mobile gaming could make marketers rethink their media plans
Jan 5, 2021
Tom Simpson

Here is why mobile gaming could make marketers ...

Meta CMO to publish new book for marketers
Mar 7, 2025
Campaign India Team

Meta CMO to publish new book for marketers

Just Published

VCCP executive Sophie Maunder leaves to launch global maternity coaching firm
17 hours ago
Eszter Gurbicz

VCCP executive Sophie Maunder leaves to launch ...

Matri will offer the support and mentoring programme to its staff across 13 offices in North America, EMEA and APAC.

DoubleVerify invests in FirstPartyCapital
17 hours ago
Campaign India Team

DoubleVerify invests in FirstPartyCapital

The company aims to support innovation in the global adtech ecosystem through this investment.

All AI, no 'aha': Has SXSW lost its creative spark?
18 hours ago
Lindsay Rutherford

All AI, no 'aha': Has SXSW lost its creative spark?

Once the industry’s most inspiring week, SXSW 2025 leaned too heavily on AI and left creativity to the sidelines. If it wants to stay relevant for brand and agency leaders, it’s time to refocus on substance over spectacle.

Trump postpones TikTok ban for another 75 days
18 hours ago
Julia Walker

Trump postpones TikTok ban for another 75 days

Plus, a handy cheat sheet overview of who is reportedly kicking the tires on TikTok.