Kenny Lim
Feb 20, 2009

Coca-Cola hands Coke Zero project to Momentum

JAKARTA - Following reports of a shortlist, Coca-Cola is believed to have appointed Momentum to undertake activation duties for a product sampling project for its Coke Zero brand in Indonesia.

Coca-Cola hands Coke Zero project to Momentum
According to sources close to the pitch, Momentum is believed to have triumphed over incumbent Oze for the project. 

In Indonesia, Coca-Cola achieved growth of over 19 per cent as a result of the launch of Coke Zero last year, while its carbonated beverage portfolio in the country delivered seven per cent volume growth overall.

Related Articles

Just Published

3 hours ago

E-commerce specialist Channel Bakers acquired by Havas

Channel Bakers has an 80-member team across Asia Pacific, Europe, and North America.

12 hours ago

YouTube's ad revenue for APAC grows by 9% in Q4 2024

Spending related to the US election shored up ad revenue for YouTube which grew by 14% globally.

13 hours ago

Omnicom 'incredibly well prepared' for IPG merger; ...

In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG.

1 day ago

China cracks down on Calvin Klein, Tommy Hilfiger ...

The announcement comes amid escalating US-China trade tensions, with Google and other US firms also under scrutiny.