Kenny Lim
Feb 20, 2009

Coca-Cola hands Coke Zero project to Momentum

JAKARTA - Following reports of a shortlist, Coca-Cola is believed to have appointed Momentum to undertake activation duties for a product sampling project for its Coke Zero brand in Indonesia.

Coca-Cola hands Coke Zero project to Momentum
According to sources close to the pitch, Momentum is believed to have triumphed over incumbent Oze for the project. 

In Indonesia, Coca-Cola achieved growth of over 19 per cent as a result of the launch of Coke Zero last year, while its carbonated beverage portfolio in the country delivered seven per cent volume growth overall.

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