Kenny Lim
Feb 20, 2009

Coca-Cola hands Coke Zero project to Momentum

JAKARTA - Following reports of a shortlist, Coca-Cola is believed to have appointed Momentum to undertake activation duties for a product sampling project for its Coke Zero brand in Indonesia.

Coca-Cola hands Coke Zero project to Momentum
According to sources close to the pitch, Momentum is believed to have triumphed over incumbent Oze for the project. 

In Indonesia, Coca-Cola achieved growth of over 19 per cent as a result of the launch of Coke Zero last year, while its carbonated beverage portfolio in the country delivered seven per cent volume growth overall.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

BYD closes 2024 on top, but can it sustain its EV ...

BRAND HEALTH CHECK: After outpacing Tesla and smashing 2024 sales records, BYD faces its toughest road yet. With 45% EU tariffs and a locked-out U.S. market, can the EV giant supercharge global ambitions or stall under trade barriers?

1 day ago

Move and win roundup: Week of January 2, 2025

As 2025 kicks off, Campaign rounds up the first major people moves and business wins of the year. From leadership exits to new creative wins, catch all the latest updates in January's first edition.

1 day ago

What's in, what's out: Marketing trends you need to ...

OUTLOOK 2025: A clear, concise and constantly updated guide for industry trends and predictions—all in one place. Check back often for the freshest updates.