Kenny Lim
Feb 20, 2009

Coca-Cola hands Coke Zero project to Momentum

JAKARTA - Following reports of a shortlist, Coca-Cola is believed to have appointed Momentum to undertake activation duties for a product sampling project for its Coke Zero brand in Indonesia.

Coca-Cola hands Coke Zero project to Momentum
According to sources close to the pitch, Momentum is believed to have triumphed over incumbent Oze for the project. 

In Indonesia, Coca-Cola achieved growth of over 19 per cent as a result of the launch of Coke Zero last year, while its carbonated beverage portfolio in the country delivered seven per cent volume growth overall.

Related Articles

Just Published

21 hours ago

Top 10 car brands in Southeast Asia

Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

21 hours ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

22 hours ago

Creative Minds: Nutthida Patthanhatirat thrives on ...

This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.