Byravee Iyer
Sep 15, 2013

Co-creation changing the agency model

SPIKES ASIA 2013 - Spurred by digitisation and the growth of social media, consumers are no longer just a source of insights and revenue but are increasingly generating ideas—and raising questions over the relevance of creative agencies, according to Joel Cere, the global insights and innovation director of Eyeka.

Toru Fuji, senior creative director, Asatsu-DK

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