Marketing News
Atifa Silk
May 30, 2011

Citi's Bob O'Leary on the drive for effectiveness

THE ATIFA SILK INTERVIEW - Citi’s global head of marketing believes the drive for effectiveness is changing the way client firms operate, as CEOs and CFOs become more involved in the process

Citi’s global head of marketing Bob O'Leary

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Former Dentsu APAC heads launch regional B2B marketing agency

2 Former Dentsu APAC heads launch regional B2B marketing agency

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

3 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Hari Raya 2025: The APAC campaigns you need to see

4 Celebrate Hari Raya with these heartfelt and creative campaigns

Thai influencer walks out of KFC ad mid-set

5 Thai influencer walks out of KFC ad mid-set

VML & Ogilvy Japan names co-CEOs

6 VML & Ogilvy Japan names co-CEOs

Why so many are leaving adland to embark on 'solopreneurship'

7 Why so many are leaving adland to embark on 'solopreneurship'

Too old for the party, too young to leave—the paradox of middle age in advertising

8 Too old for the party, too young to leave—the paradox of middle age in advertising

Meta's APAC chief Dan Neary steps down after more than a decade

9 Meta's APAC chief Dan Neary steps down after more than a decade

Unilever uses digital twins to accelerate content creation

10 Unilever uses digital twins to accelerate content creation

Related Articles

'Creativity is not bound by age, it only evolves with experience': Atifa Silk on redefining success in a youth-obsessed industry
Mar 7, 2025
Rahat Kapur

'Creativity is not bound by age, it only evolves ...

How Citi discovered 'True Worth' through brand storytelling
Jul 4, 2023
Danielle Long

How Citi discovered 'True Worth' through brand ...

Citi's Bob O'Leary to chair Asian Marketing Effectiveness jury
Jan 17, 2011
Staff Reporters

Citi's Bob O'Leary to chair Asian Marketing ...

Atifa Silk interviews...Atifa Silk
Sep 18, 2018
Atifa Silk

Atifa Silk interviews...Atifa Silk

Just Published

Droga5 names Tara Ford London CCO as global creative line-up evolves
1 hour ago
Maisie McCabe

Droga5 names Tara Ford London CCO as global ...

During her time as CCO of Droga5 ANZ, Ford has led award-winning campaigns including for the Tuvaluan Government and Sydney Opera House's "Play It Safe”—which received the Cannes Lions Film Grand Prix in 2024.

Why are the majority of AI assistants female?
4 hours ago
Emma Thumann

Why are the majority of AI assistants female?

Meghan Joyce, CEO and co-founder of Duckbill, explores the historical, scientific and technological reasons behind the feminine voices of AI assistants.

AB InBev moves beyond sponsorships—betting big on owned festivals
4 hours ago
Vinita Bhatia

AB InBev moves beyond sponsorships—betting big on ...

Globally, AB InBev invested $7.2 billion in sales and marketing in 2024, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.

AKQA co-founder Tom Bedecarré dies, aged 69
4 hours ago
Beau Jackson

AKQA co-founder Tom Bedecarré dies, aged 69

'Silicon Valley’s favourite ad man' is honoured by friends and colleagues.