Staff Reporters
May 11, 2011

Cimigo opens in Shanghai under GM Daisy Sam

SHANGHAI - Marketing and brand research consultancy Cimigo has opened an office in Shanghai under the leadership of newly appointed general manager Daisy Sam.

Daisy Sam
Daisy Sam

To date the company has managed research projects across China from its regionally-focused Hong Kong office.

Chris Farquhar, Cimigo managing partner, said the time is right to have a client-facing office in Mainland China as more and more clients are based there. It is also the next logical step in the company's Greater China strategy, he added.

General manager Sam joins Cimigo from her most recent position as director with Synovate. Sam has 18 years' research experience across a wide range of industries, including FMCG, retail, finance, telecom and travel and tourism. 

Farquhar said, “Daisy was the natural choice to lead our Shanghai team and add a great deal
of value to our clients there. Her background is in both economics and sociology, meaning
Daisy has an integrated perspective on the functional, emotive and social aspects of her
clients’ business issues.”

In other appointments for Cimigo, Marcos Leung joins as director in Shanghai and Michael Ellis as director in Hong Kong. Leung has 12 years' experience working in China and Hong Kong. He also joins from Synovate in a previous role as associate director. 

Ellis has 16 years' research experience working on many regional and China accounts across a broad spectrum of categories.

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Campaign Asia-Pacific's Agency Report Cards 2024 ...

Campaign Asia-Pacific’s editorial team has conducted the definitive review of the top 25 media and creative agencies across APAC. The in-depth reports will be released shortly—subscribe now for exclusive access to the full analysis and insights.

10 hours ago

The Botanist gin focuses on 'the now' as it backs ...

The rebrand was handled by The Elephant Room.

10 hours ago

Havas Health is futureproofing creativity through ...

The agency launched its Neurodiversity Center of Excellence to help implement neurodivergent talent in its creative marketing and brand strategy.

22 hours ago

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.