Cimigo appoints Scott Lee as director in Hong Kong

Lee is an experienced brand researcher, with a career spanning nine years in the UK and the past seven years in Hong Kong, where he has worked side-by-side with some of Hong Kong's leading brands, as well as with international clients.

Lee was with Synovate for seven years. Prior to that he worked for Ipsos-RSL and Pegram Walters in the UK in brand research roles.

"I'm tackling my new role with Cimigo with relish," said Lee, "I'm excited to join a firm with such a nimble approach to technology, one that is growing locally and across China, and one that strongly encourages creative thinking."

"Scott is an innovative thinker and gets passionately involved with the brands he works with. He will be a great asset to Cimigo and our clients alike," said Chris Farquhar, Cimigo's managing director.