Jenny Chan 陳詠欣
Mar 25, 2015

Chinese loyalty to Korean beauty brands yet to be proven despite K-Pop craze

SHANGHAI - How much of the Chinese craze for Korean pop culture actually spills over to beauty brand preferences and purchases? Not as much as you might think, according to a quantitative study by Nielsen.

Amorepacific, the Korean parent of skincare brand Sulwhasoo, plans to open at least 300 stores in China this year.

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