Staff Reporters
Mar 11, 2021

Cheil Worldwide: Has an over-reliance on Samsung led to complacency?

AGENCY REPORT CARD: The agency—which has been known to be synonymous with the Korean electronics giant—lists a string of new innovations, but we struggle to see past the acronyms.

WWF Korea
WWF Korea

Cheil Worldwide’s CONNEC+ model which was introduced to “extend itself beyond its marketing communications roots and go deeper into tasks previously performed by clients internally”, is starting to bear fruit with a pitch win to show for it. But does the agency’s string of innovations—some which appear to overlap with others—mean progression or a convoluted problem-solving strategy?

Our full Agency Report Card on Cheil Worldwide—including the overall grade plus a detailed analysis and scores for management; innovation; clients and business; creativity; and people and diversity—is available only to Campaign Asia-Pacific members.

Become a member to get access to all 39 of the 2020 Agency Report Cards, plus many additional benefits.

Source:
Campaign Asia

Related Articles

Just Published

10 hours ago

Publicis hikes salaries 7% after record 2024 and is ...

Agency group 'reinforces talent pool' as it sees 'opportunity' in challenging 'new Omnicom'.

15 hours ago

How adland can reduce emissions from streaming ads

As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the increased emissions that streaming generates while minimising the carbon footprint of their overall digital media.

16 hours ago

Assembly achieves B Corp in six APAC markets

EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.

16 hours ago

How the industry can move past rhetoric to take on ...

While major agencies and holding companies have floundered in their response to climate activists, a concerted communication strategy around carbon pricing could turn things around, says independent communications consultant Paul Mottram.