Follow Campaign Asia-Pacific's Cannes coverage at campaignasia.com/cannes2015 and coverage by the entire Campaign global team at cannes.campaignlive.co.uk.
Another Google initiative, VR-viewing device, Google Cardboard won a Grand Prix for mobile.
Unfortunately, Asia-Pacific didn't keep up the winning streak, bringing home only a further nine Lions (two Silver and seven Bronze) out of a total of 57 trophies awarded in the category.
Colenso BBDO Auckland won a SIlver and a Bronze for yet another Google-linked initiative, Found, a location-targeted lost-dog App for Mars Pedigree.
APAC MOBILE WINNERS
Title | Advertiser | Product | Entrant / Agency | Country | Prize |
CLEVER BUOY | OPTUS | TELECOMS NETWORK | M&C SAATCHI Sydney | AUSTRALIA | Gold Lion |
FOUND | MARS | PEDIGREE | COLENSO BBDO Auckland | NEW ZEALAND | Silver Lion |
LOOK AT ME | SAMSUNG ELECTRONICS | SAMSUNG ELECTRONICS | CHEIL WORLDWIDE Seoul | SOUTH KOREA | Silver Lion |
SMART SENTRY | MAXIS BERHAD | MOBILE NETWORK | OGILVY & MATHER GROUP HONG KONG | HONG KONG | Bronze Lion |
FOUND | MARS | PEDIGREE | COLENSO BBDO Auckland | NEW ZEALAND | Bronze Lion |
LOOK AT ME | SAMSUNG ELECTRONICS | SAMSUNG ELECTRONICS | CHEIL WORLDWIDE Seoul | SOUTH KOREA | Bronze Lion |
HARUHI HUNTING | SANKYO PLANNING | GAME | PARTY Tokyo | JAPAN | Bronze Lion |
PRO VISION | OAKLEY | OAKLEY | GPY&R Melbourne | AUSTRALIA | Bronze Lion |
SOUTH KOREAN NORTH KOREAN TRANSLATOR | DREAM TOUCH FOR ALL | EDUCATIONAL NONPROFIT ORGANIZATION | CHEIL WORLDWIDE Seoul / PENGTAI Seoul | SOUTH KOREA | Bronze Lion |
NZDRONIE | TOURISM NEW ZEALAND | SKI | WHYBIN\TBWA GROUP SYDNEY | AUSTRALIA | Bronze Lion |