lions
Lions parent company to acquire The Effies
“The coming together of Lions and Effie is a powerful testament to the fact that effectiveness and creativity in marketing are inextricably linked,” said Ascential CEO Philip Thomas.
Was WPP right to give Elon Musk a platform at Cannes Lions?
Elon Musk’s presence at Cannes Lions sparked debate along the Croisette and across adland.
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Cannes Lions launches creator network, learning programme
The programming will run for the first time at this year’s Cannes Lions International Festival of Creativity.
Cannes Lions launches Luxury & Lifestyle award category and drops Mobile
There has been demand from luxury sector to recognise creativity, awards organisers say.
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Clean Creatives targets Richard Edelman at Cannes
Clean Creatives members held placards pointing at agency boss Richard Edelman during the Cannes Lions Festival of Creativity yesterday as part of a campaign to stop PR agencies working with fossil fuel corporations.
Gaming for brands: The rules of engagement
An member of Cannes Lions' 2023 inaugural Gaming Jury argues that gaming is a better answer to lack of attention than short ads, offering marketers true engagement over pushed messaging.
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