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APAC work added a single Gold Lion, while two markets, Bangladesh and Indonesia, secured their first metal of the festival as Cannes Lions wrapped up Friday night. See our final tally of the APAC winners here.
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Marketers such as Japan Airlines have already begun using Veo 2 for in-flight video content.
The group expects a 2% growth in organic net revenue compared with 2024.
Winners of the Global Grand Effies, including top prize the Iridium Effie, to be announced later this month
UltraSuperNew’s Marc Wesseling recommends automotive car brands to focus instead on Asian markets and continue to craft compelling narratives with local cultural insights.