Dentsu Jayme Syfu's installation made entirely of plastic waste emulated real whales that had died on beaches in the Philippines in the past year.
| We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders. |
Contender: Dead Whale
Agency: Dentsu Jayme Syfu
Client: Greenpeace Philippines
Nominated by:
Farid Mokart, founder and chief creative officer, Fred & Farid:
This artistic and impactful installation for Greenpeace is a smart hijack for the imminent death of the ocean as a result of plastic waste contamination.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
AI is rapidly changing search, with implications for media, agencies and brands. Here’s how firms are changing strategy from search engine optimization to generative engine optimization.
Group has shifted towards non-advertising specialisms.
Having joined the tech giant in March 2013, Neary has been key to Meta's regional expansion in Asia Pacific, driving audience engagement, reach and ad revenues.
As an industry leader in the mobile charging market, the premium brand is clear about its purpose centered around innovation, culture, and emotional design.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)
