How Anker became the world’s most innovative charging brand

 

The best brands in the world stand out for their blend of form and function. So does Anker, the world’s best mobile charging brand and a developer of high-speed charging technologies for the home, car, and on the go. 

 

One might not think to include a charging brand in the category of shiny tech accessories, but Anker’s global clout and dominance speaks for how the brand is carving itself a place on the world stage. High-profile businesspeople and officials being loyal fans of the brand has catapulted Anker to immense popularity and sealed its position as the most premium option in the charging market. 

 

Don’t just take our word on Anker’s ascendency: According to October 2024 data from Euromonitor, the brand has led retail sales in the mobile charging category for four consecutive years from 2020 till 2023.  

 

Balancing engineering and emotional design 

 

One of the ways Anker balances form and function is the use of proprietary tech in products. Its careful consideration of engineering and emotional design allows users’ to seamlessly charge multiple devices without the worry of common issues such as incompatibility, overheating, faulty charging ports, and a lack of speed. 

 

Leon Wu, general manager of Anker Innovations, Southeast Asia, says that it’s essential for the brand’s products to be intuitive as well as to interact smartly with users. Take, for instance, the 25,000mAh 165W power bank which allows screen animations and dynamic emojis to appear on its display when triggered by its retractable cable. Its smart TFT colour screen and vibrant user interface also displays real-time data such as output power, power bank temperature, and estimated charging time. Plus, it’s thoughtful size—about the size of a soda can—means its TSA-approved for carry-on and perfect for international travel. 

 

One of Anker’s motivations to continually innovate is to fit the final requirement for consumers. One of the many internal KPIs for the brand is to achieve high net-promoter scores (NPS) for the research and development team. 

 

“It’s one thing for us to say that we have great innovations, it’s also important for us to identify how the final consumer feels about the products,” he says. “If the NPS during the early R&D stage doesn’t cut it, we will not immediately launch the product. We might even delay a launch for months or a quarter to ensure the best consumer experience.”

 

Anker recently launched three new products at CES 2025, which garnered plenty of chatter and praise. The first is the aforementioned 25,000mAh 165W power bank with built-in and retractable cables. The charger can charge multiple devices on the go at great speed—a MacBook Pro 16" (M3) can reach 50% power in just 33 minutes.

 

 

 

A one-of-its-kind creation, the device is capable of charging multiple devices simultaneously, and can deliver 140W max enough to charge a MacBook Pro to 50% in just 25 minutes via PD3.1 and UFC. 

 

Plus, Anker accessories have undergone Apple MFi certification, assuring safety and compatibility to avoid potential damage or malfunctions. 

 

Anker’s new line of high-speed USB-C chargers—available exclusively on apple.com and select Apple stores in Southeast Asia—underscores a shared ethos of quality and innovation. As a bonus, these chargers incorporate 75% of post-consumer recycled plastics—accentuating Apple’s and Anker’s shared philosophy of sustainable innovation. 

 

The three tenets of Anker 

 

What’s a brand without its key values and attributes to ensure it stays true to its purpose? Well, Anker doesn’t just rest on the laurels of its products; it also champions three core values that informs its very culture: first principle, seek ultimate, and grow together. 

 

“After all the learning and testing in the past 11 years, we recognise that if we want to ignite the possibility of ultra-innovation, the best foundation is to rally the spirit of the team,” says Wu. “The vision for Anker is to create a playground where the maker can engage with the makers. If we want to create the best products, we should have the best people.” 

 

It’s no surprise then that Anker is the world’s best charging brand and is top in its category in the US, EU and Japan. Wu says that Anker’s core objective is to win over users with the superiority of its products to reinforce its position as a premium brand. 

“Anker should lead the industry. How do we do that? By having first-ever product innovations and clever campaigns instead of participating in price wars. It’s not about competing on price; it’s about truly understanding and addressing consumer needs, and creating exceptional experiences that stand out,” he says. 

 

Like most premium brands in the world, Anker leads the industry rather than trails behind its competitors. Wu says the traditional, easy way to hook users would be to offer discounts, but he adds that it’s not the right step for Anker as a leader in its category. 

 

It’s a simple formula that works time and time again: If a brand peddles products that are anchored on innovative technology and superior quality, a vast range of users—including high-net-worth individuals—will organically incline towards the brand. 

 

Charging up Southeast Asia landmarks

 

Anker launched a bold new campaign in Southeast Asia titled ‘Charge Up, SEA!’ that utilises AR to showcase its product features. Users in Singapore and Malaysia will be able to scan and interact with AR content using their smartphones and become acquainted with Anker’s products and signature tech features. 

The visuals are linked to some of the countries’ local landmarks, where each will be ‘charged’ by an Anker product. Some of the landmarks featured include Singapore’s Jewel Changi’s Airport Rain Vortex, Malaysia’s Menara Merdeka 118, Vietnam’s Landmark 81, Indonesia’s Bundaran Hi, and Philippines’ National Museum. 

 

Wu says, “Instead of doing it like other brands who may spend a lot of money on price promotions, it’s most important for us to ensure that Anker has the right image. With exposure like this, we want users to associate Anker with ultimate innovation. That’s the purpose of this campaign.”

 

Wu and his team painstakingly conceptualised and executed the campaign, the objectives of which are to showcase the brand’s ultimate innovation, create new tech touchpoints to engage with Southeast Asian consumers, and to showcase multi-device charging solutions. 

 

“When consumers see the landmarks being charged, it helps us to visualise future innovation,” says Wu. “’Charge Up SEA’ is a representation of how Anker is redefining what’s possible through technological breakthroughs. It helps consumers see that we’re not just carrying charging devices; we’re energising possibilities and empowering consumers.” 

 

Well, with the way Anker is charging ahead of its competitors with sheer novelty, its status as reigning champion in the mobile charging market is set to stay. 

 

For more information about Anker’s products, visit https://anker.com.sg/.