Andreas Krasser
Jul 5, 2024

Can Hong Kong become Asia's creative world city?

In a hard-hitting critique, DDB's Andreas Krasser argues that insularity is suffocating Hong Kong's creative potential. "Nobody likes the ‘let me show you how it’s really done’ guy," he writes, urging humility, cultural understanding, and a diverse workforce to ignite a creative revolution in the SAR.

Andreas Krasser, DDB Group Hong Kong's CEO

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