Campaign Ad Net Zero Awards 2024: Winners revealed

The winners of the third Campaign Ad Net Zero Awards have been announced at a lunch ceremony for more than 200 guests in the capital, where there was a 100% vegan menu.

The awards highlight environmental sustainability in the advertising industry. Overall there were 146 entries, with 61 shortlisted across 33 categories from organisations across the whole industry, including advertisers, agencies, media owners and tech companies.

Dentsu Creative Thailand’s "The Cupboard To Fight Food Waste" won Best Campaign for a Sustainable Behaviour Change (APAC), addressing food waste by introducing electronic expiry dates for online shoppers. The campaign provided real-time tracking and alerts to help consumers use food before it expired. Meanwhile, JCDecaux Cityscape earned the Sustainability Best Practice Award in the Media Owner (APAC) category for its extensive climate strategy, including initiatives like the 360 Footprint measurement tool, electric cars, and green office practices, all aimed at achieving Net Zero Carbon by 2050.

Sky took three awards in total: Sky Zero in the Leisure category for "Walk of fame" by House 337, plus Best Practice in Sustainability Award - Production/Experiential for "Sky: Leading the industry in sustainable production and positive environmental impact", which also took the overall Grand Prix – UK trophy.

US company MobileFuse won a brace of gongs, including the coveted Grand Prix – International, for "Employee green energy program."

"'Up To Good' for behaviour change" by MG OMD for Giffgaff, The Guardian, LADbible and The Big Issue scooped a pair of gongs in the Telecoms and Best Practice in Sustainability Award - Advertising categories. 

EssenceMediacom's work "eBay Twiggy full circle" for eBay also took two awards: Clothing & Accessories and Retail.

Greenbids took Best Start-up and another prize for "Spotify x Greenbids: more performance, less carbon" in the Best Practice in Sustainable Media Planning category. 

The awards scheme—which has Google as its headline partner—launched in 2022 under a partnership between Campaign and Ad Net Zero, a cross-industry alliance of UK advertising and media organisations that have pledged to reduce and offset carbon emissions in the sector by 2030. Supporting partners are the Advertising Association, AdGreen, ISBA and the IPA.

Adam Elman, EMEA head of sustainability at Google, gave a welcome speech in which he talked about how the Campaign Ad Net Zero Awards have built up a "repository" of case studies since launch that are helping the advertising industry build "a sustainable future for all."

Gideon Spanier, UK editor-in-chief, Campaign, said: "We are living in a time when some governments are pulling back from their sustainability commitments. The winners of the Campaign Ad Net Zero Awards are proof that brands can take the lead—with or without the support of politicians.”

There were 38 judges in total, including Matt Bourn, director of communications for the Advertising Association; Shannon Pruitt, global chief marketing officer for Stagwell Brand Performance Network; and Apoorva Bapna, chief culture officer at WPP.

Laura Tobin, meteorologist and scientist, hosted the awards ceremony.

Below is the full list of categories—click on the links to find out the winners and see the winning work:

International:

Grand Prix (International)

Grand Prix (UK)

APAC

Best Campaign for a Sustainable Behaviour Change - APAC

Best Practice in Sustainability - Media Owner - APAC

EMEA

Best Campaign for a Sustainable Behaviour Change - EMEA

Best Practice in Sustainability - Ad Tech Services

Best Practice in Sustainability - Advertiser/Brand

Best Practice in Sustainability - Agency

Best Practice in Sustainability - Production/Experiential

THE AMERICAS

Best Campaign for a Sustainable Behaviour Change - The Americas

Best Practice in Sustainability - Advertiser/Brand

Best Practice in Sustainability - Ad Tech Services

Best Practice in Sustainability - Agency

Grand Prix (UK)

Best Practice:

Best Practice in Sustainability Award - Ad Tech Services

Best Practice in Sustainability Award - Agency

Best Practice in Sustainability Award - Advertising

Best Practice in Sustainable Media Planning

Best Practice in Sustainability Award - Media

Best Practice in Sustainability Award - Production/Experiential

Best Practice in Sustainable Ad Production

Sector:

Business & Industrial

Clothing & Accessories

Computers, Electronics, Household Appliances & Tech

Leisure

FMCG (Household & Wellbeing)

Media

NGO/Charity

Retail

Telecoms

Travel & Transport

Innovation:

Best Start-up

Best Business Transformation (from any sector)

Best Progress/Long-Term Change