ASIA-PACIFIC - Demand-side-platform Brandscreen has appointed Ryan Pestano to the newly created role of vice-president of product. Pestano joins from WPP's The Media Innovation Group, where he was director of platform services, Asia-Pacific.
Pestano will be based in Singapore and will report to Brandscreen CEO and founder Julian Tol. He is tasked with global responsibility for product innovation and delivery.
Pestano brings with him a decade of experience in digital media, including five years at Microsoft Advertising in the US.
Describing Pestano's appointment as a "coup", Tol added, "Brandscreen is in a major growth phase with 35 staff and growing almost daily, with new offices opening imminently.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Check out the complete winner list for the South Asia region in the 2024 Campaign Agency of the Year awards.
International airline Cathay Pacific has enlisted consumer and B2B PR support in the UK, prioritising an ‘insight-driven’ strategy over hiring an agency with prior experience in the airline sector.
Asia-Pacific growth is expected to be in line with the global average at +5.8%.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Launch of Campaign Germany follows Canadian expansion earlier this year.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
