SINGAPORE - Demand-side platform Brandscreen has appointed Anu Menon as marketing director for Asia-Pacific.
Based in Singapore, Menon will lead all CRM, PR and event initiatives for the company. Previously, Menon was at DMG Events, where she was content manager for digital marketing. She has also held content roles at Lighthouse Independent Media and Key Media.
Menon’s appointment follows an $11 million Series B funding injection from Macquarie Capital, SingTel-Innov8 and SXVP, which will help the company expand into markets like China, Japan and South Korea.
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The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.
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CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.
A seasoned PR expert and founder of Mark and Comm, Thajudeen has transformed his Colombo-based agency into a leading regional player.
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Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.
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