Analysis Marketing Technology The Knowledge
Lisa Lacy
Dec 20, 2023

Brain-to-computer interfaces aren’t just sci-fi—here’s why they could be the next big thing in marketing

Insights into the human brain give brands and marketers access to our desires like never before.

Source: Getty Images

Excellent choice! This is exclusive Campaign content.

Sign in or join our top subscription tier, The Knowledge, today.

The Knowledge

Why Subscribe?

  • Monthly global and APAC research reports on M&A, new business and client spending
  • Quarterly global forecasting reports
  • Trend analysis reports with APAC agency report cards
  • Unlimited access to all Campaign Asia-Pacific content and its archive of 70,000+ articles,. No monthly limits!
  • Full account membership support
  • Event discounts
Join Now
Sign in

or call +852 2122 5222
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Chinese brands are aggressively expanding in Indonesia

1 Why Chinese brands are aggressively expanding in Indonesia

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

2 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

Labubu, the art toy craze and why grown-ups can’t get enough

3 Labubu, the art toy craze and why grown-ups can’t get enough

'All polish, no punch': Adland reacts to Jaguar’s rebrand

4 'All polish, no punch': Adland reacts to Jaguar’s rebrand

Why Gut’s Singapore office means so much to the challenger agency

5 Why Gut’s Singapore office means so much to the challenger agency

Top 10 food brands in Southeast Asia

6 Top 10 food brands in Southeast Asia

Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

7 Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

MediaSense buys R3 as it eyes global client opportunities in creative

8 MediaSense buys R3 as it eyes global client opportunities in creative

The best Christmas ads of 2024 are here

9 The best Christmas ads of 2024 are here

Agency of the Year 2024: Shortlists announced

10 Agency of the Year 2024: Shortlists announced

Related Articles

Omnichannel adtech, ecomm innovation, privacy and 5G: 2021 marketing trends
Jan 29, 2021
Rico Chan

Omnichannel adtech, ecomm innovation, privacy and ...

10 KOL marketing trends in China for 2020
Nov 25, 2019
Jessica Rapp

10 KOL marketing trends in China for 2020

Beauty marketing trends in 2020 that will boost your KOL game
Dec 24, 2019
Parklu

Beauty marketing trends in 2020 that will boost ...

Just Published

Opinion: Jaguar’s rebrand might actually be a masterstroke
2 hours ago
Ellen Widdup

Opinion: Jaguar’s rebrand might actually be a ...

I’m going to go against the grain here and say I think Jaguar’s new rebrand is a genius move.

PR makes the leap to Bluesky—but what’s the verdict so far?
3 hours ago
Evie Barrett

PR makes the leap to Bluesky—but what’s the verdict ...

As social media users appear to flee X in favour of the aptly named alternative—Bluesky—PRWeek UK asks comms pros how they’re finding the new platform in its early days of popularity.

Burson hires Edelman’s Taj Reid as global chief creative officer
3 hours ago
Jess Ruderman

Burson hires Edelman’s Taj Reid as global chief ...

Reid replaces Simon Shaw in the role.

Will the Coca-Cola ad deter brands from using AI in film?
3 hours ago
Shauna Lewis

Will the Coca-Cola ad deter brands from using AI in ...

Social media users have criticised the brand's use of AI in its 'Holidays are coming' ad.