SINGAPORE – Local PR agency Word of Mouth Communications has been handed the account for The Body Shop Singapore.
The PR agency has been tasked to handle all of The Body Shop Singapore’s publicity and media duties, strategic and event PR, as well as product launches.
The account is on a retainer basis. The Body Shop did not previously have a official PR and worked on a project-to-project basis with various agencies.
Word of Mouth Communications is a lifestyle PR firm established in 2002 in Singapore with clients that include Havaianas, Goldheart and Haagen-Dazs.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” modernize. Now, he says, merging media and creative will be a key differentiator in the AI era.
X users are becoming ex-users and fleeing to the new social app founded by X’s co-founder.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
M&A report surfaced on financial blog.
Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)