Kenny Lim
Aug 24, 2009

Beam Global Asia reappoints Fulford PR in Singapore

SINGAPORE - Beam Global Asia has reappointed Fulford PR for the fourth year running as its public relations firm in Singapore.

Beam Global Asia reappoints Fulford PR in Singapore
Beam Global Asia was previously known as Maxxium Singapore Fine Wines & Spirits and boasts a presence in Singapore, Malaysia, Thailand, Vietnam, Laos, Cambodia, Indonesia and the Philippines.

Singapore is the regional office for the Southeast Asia hub and the local office oversees sales, local brand-building and distribution of the company’s leading spirits and wine brands.

The Beam Global and Edrington portfolios offer international brands such as Courvoisier, Jim Beam, Sauza, Maker’s Mark, The Macallan, Highland Park, Laphroaig, Teacher’s and The Famous Grouse as well as established third-party brands such as Russian Standard vodka, Bols liqueurs, Midori and Wolf Blass wines.

Fulford PR will handle the ongoing business for The Macallan, Highland Park, Laphroaig, The Glenrothes and Courvoisier brands.

Alex Yong, sales and marketing director for Beam Global Asia said his company was “very happy indeed with the services provided by Fulford PR” which “continue to produce good results”.

Beam Global Spirits & Wine is the fourth largest premium spirits company in the world, with nine of the world's top 100 premium spirits in its portfolio and annual sales exceeding US$2.5 billion.


Related Articles

Just Published

1 day ago

Creative Minds: Jereek Espiritu pushes his ideas to ...

An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.

1 day ago

UM launches Full Colour Media with a focus on ...

Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.

1 day ago

Campaign Global Agency of the Year Awards 2024: ...

With the final entry deadline for Agency of the Year Global fast approaching, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.

1 day ago

The 'laziest influencer' makes cleaning effortless—l...

S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.