Kenny Lim
Jan 6, 2010

Lee Hwa retains Fulford as public relations partner in Singapore

SINGAPORE - Leading jeweller Lee Hwa Jewellery has renewed its public relations partnership with Fulford PR, marking the fourth year in the relationship.

Lee Hwa retains Fulford as public relations partner in Singapore
In the past 12 months, Fulford has helped launched a variety of pushes including the recent Lee Hwa Diamond Odyssey showcase as well as the chain’s collaboration with renowned Singapore-born designer Ashley Isham.

Kean Ng, Lee Hwa’s business director, said: “With the world economy on the mend, we are expecting to ramp up our activities to further enhance our brand awareness among both new and existing customers.”

“As such we have already planned out a range of exciting launches and activities and are looking forward to working with Fulford PR for another year to help take the Lee Hwa brand to the next level.”


Related Articles

Just Published

4 hours ago

The advertising dilemma in a post-fact world

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?

5 hours ago

To snake or not to snake? Luxury brands face conundrum

For their Year of the Snake campaigns, luxury brands in China are digging a little deeper into imagery and symbolism to avoid an overdose of serpentine motifs.

5 hours ago

PHD secures $500 million media duties for Volkswagen...

EXCLUSIVE: The remit encompasses media planning and buying across a portfolio of Volkswagen Group China's offerings over a tenure of three years.

6 hours ago

Moves and wins roundup: Week of January 27, 2025

Octopus Cards, GOVT, Myer, Wonder Works Digital, Archetype, FCB, and more in our weekly collection of people moves and account news.