Madhavi Tumkur
Aug 25, 2010

BBS PR appoints Jane Hardey as managing director

SINGAPORE - Jane Hardey (pictured), who has worked at BBS Singapore as a senior consultant since 2008, will take over the day-to-day management and growth of the agency from 1 September as managing director.

Jane Hardey, MD, BBS PR
Jane Hardey, MD, BBS PR

Jane Hardey has been appointed managing director of Baldwin Boyle Shand (BBS) in Singapore, following Patricia Tweed’s resignation. Hardey transferred from the group’s New Zealand office in 2008 and has worked as a senior consultant in the Singapore office for the last two years. 

Responding to the appointment, Hardey said, “Having worked with the group for several years across two offices, I have a very good feel for what sets BBS apart in the market. I’m looking forward to focusing the business on what Baldwin Boyle Shand does best – high quality, strategic public relations and affairs counsel for corporate clients in Singapore and across Asia.”  

Prior to joining Baldwin Boyle Group in New Zealand, Hardey worked for global technology communications consultancy Text 100 on corporate and consumer PR campaigns with a digital focus. She is focussed on adding to the group’s portfolio of corporate accounts. 

As part of the transition, Hardey has also appointed Sarah Hudson as a senior consultant for the Singapore office. Hudson has more than 12 years experience in Singapore and Australia, with a particular focus in financial communication. A former BBS employee, Hudson rejoins the group from one of Australia’s top 20 listed companies, AMP Limited, where she was a senior public affairs media manager.    

Related Articles

Just Published

23 minutes ago

Creative Minds: Yuchien Wang on the path from ...

The copywriter and brand strategist had originally set out to be a classically trained cellist, even winning a place at the music academy in Taipei. But copywriting eventually won her heart.

2 hours ago

Spotify encourages investment in video with Wrapped ...

Advertisers that invested in video on Spotify saw a 59% increase in reach and a 33% incremental lift in conversion rates.

2 hours ago

Edelman staff cuts reflect an industry at a crossroads

PR is at an inflection point where it is considered a senior adviser to CEOs and the C-suite, but is now being held to account for this increased responsibility. Tough decisions are required

3 hours ago

Publicis recruits Snoop Dogg to celebrate becoming ...

The rap star joined Publicis Groupe chairman and CEO Arthur Sadoun in annual 'Wishes' film.