BBS PR appoints Jane Hardey as managing director

Jane Hardey has been appointed managing director of Baldwin Boyle Shand (BBS) in Singapore, following Patricia Tweed’s resignation. Hardey transferred from the group’s New Zealand office in 2008 and has worked as a senior consultant in the Singapore office for the last two years. 

Responding to the appointment, Hardey said, “Having worked with the group for several years across two offices, I have a very good feel for what sets BBS apart in the market. I’m looking forward to focusing the business on what Baldwin Boyle Shand does best – high quality, strategic public relations and affairs counsel for corporate clients in Singapore and across Asia.”  

Prior to joining Baldwin Boyle Group in New Zealand, Hardey worked for global technology communications consultancy Text 100 on corporate and consumer PR campaigns with a digital focus. She is focussed on adding to the group’s portfolio of corporate accounts. 

As part of the transition, Hardey has also appointed Sarah Hudson as a senior consultant for the Singapore office. Hudson has more than 12 years experience in Singapore and Australia, with a particular focus in financial communication. A former BBS employee, Hudson rejoins the group from one of Australia’s top 20 listed companies, AMP Limited, where she was a senior public affairs media manager.