Asiya Bakht
Dec 2, 2009

BBDO/Proximity Malaysia makes senior hires

KUALA LUMPUR - BBDO/ Proximity has appointed VJ Anand group creative head. In addition, Michelle Achuthan takes on an expanded role as general manager of both BBDO and Proximity, and Karen Koay takes on the role of account director.

BBDO/Proximity Malaysia makes senior hires
Anand will work closely with executive creative director Mun Tuck Wai and joins the agency with more than a decade of experience in the digital scene at IDM/Cellnetwork, XM and Ogilvy Interactive. He most recently handled activation and digital at Riverorchid Bangkok.

Achuthan, meanwhile, has almost 20 years of experience in the industry, with the last six at BBDO.

The agency has also hired five mid-level executives including two senior account managers.

Jennifer Chan, group chief executive of BBDO/ Proximity, said. “Our agency will be fuelled by a team of eight very competent and talented creatives and executives to drive our client's businesses and ours."

BBDO/ Proximity Malaysia is also bidding farewell to Proximity's business director Janet Teo, who will be relocating to Dubai with her husband.

 

Related Articles

Just Published

4 hours ago

Nearly 70% of bias incidents in AI LLMs occur in ...

The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.

5 hours ago

How Knorr used retail media to drive conversions

CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.

6 hours ago

40 Under 40 2024: Thanzyl Thajudeen, Mark and Comm

A seasoned PR expert and founder of Mark and Comm, Thajudeen has transformed his Colombo-based agency into a leading regional player.

6 hours ago

Meta begins firing ‘lowest performing’ staff

Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.