ATI Vietnam appoints TBWA

ATI has engaged TBWA for its consumer push as the company enters the consumer-facing market, moving beyond its current portfolio of network solutions products. The agency will be responsible for multiple brands slated to enter the market this year and next year, overseeing brand strategy, through-the-line marketing efforts, digital communications and media planning.

“We believe ATI’s products will be key drivers in both their category and everyday consumer behaviour,” said George Nguyen, managing director of TBWA Vietnam.

TBWA's enthusiasm and its understanding of the modern media environment were key factors in its appointment, said Alistair Sawer, managing director of ATI.