John Reynolds
Apr 28, 2011

Angelina Jolie signs as US$10m face of Louis Vuitton

GLOBAL - Louis Vuitton is to pay Hollywood actress Angelina Jolie more than US$10 million to be the face of its high-end fashion label.

Angelina Jolie signs as US$10m face of Louis Vuitton

The US$10 million paid to Jolie is thought to be a record for a single advertising campaign.

The global print ad campaign is set to launch this summer and celebrated photographer Annie Leibovitz will take the photographs, according to reports.

Jolie follows Jennifer Lopez, Madonna and Scarlett Johansson as previous ambassadors for Louis Vuitton's high-end products.

The shoot for the ad campaign will take place in the next two weeks, and the images will appear in newspapers and magazines around the world later this year.

Jolie, who is the partner of actor Brad Pitt, is known to be selective about endorsing products. Her most recent modelling contracts were for fashion company St John and cosmetic label Shiseido.

Louis Vuitton's payout dwarfs that of the US$5.3 million T-Mobile paid to Catherine Zeta Jones.

Louis Vuitton was unavailable for comment.

This article was first published on marketingmagazine.co.uk.

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

6 hours ago

Purpose-led ads lead to sales uplift for two in ...

Campaign's global survey also showed one in five marketers was unable to measure the commercial impact.

17 hours ago

Creative Minds: Heidi Kasselman on how pretending ...

From winging an internship in Johannesburg to leading creative at Clemenger, Heidi Kasselman's unconventional path proves sometimes chaos is the best career plan.

18 hours ago

Veteran Australian broadcaster Alan Jones arrested ...

One of the country's most influential yet controversial media figures, Jones has been detained following an investigation into alleged offences spanning nearly two decades.

18 hours ago

40 Under 40 2024: Jacob Lin, Leap Strategy

A 29-year-old CEO, Lin is redefining digital marketing in China, blending purpose with profit to transform brand engagement with talent and consumers alike.