LONDON - VCCP is expanding into Australia, opening an office in Sydney where the advertising agency will launch an as yet unnamed major brand into the Australian marketplace.
Rupert Murdoch will be chairman of the divided News Corporation empire but will not be chief executive of the publishing arm, home to The Sun and The Times newspapers, the media company today (28 June) confirmed.
GLOBAL - Chris Burggraeve, Anheuser-Busch InBev's global chief marketing officer, has left the brewer and has been replaced by Asia-Pacific zone president Miguel Patricio.
GLOBAL - PepsiCo is slashing 8,700 jobs, around 3% of its workforce, and is to mirror rival Coca-Cola by announcing a major investment in advertising and marketing.
GLOBAL - The Football Association (FA) is looking to use a new sponsorship deal with Budweiser to promote the FA Cup globally, taking on internationally popular competitions such as the Premier League and the Champions League.