Benjamin Li
Mar 1, 2011

Amway tipped to hand Nutrilite global campaign to McCann Worldgroup HK

GLOBAL - Amway is believed to have handed its global Nutrilite campaign to McCann Worldgroup with its Hong Kong office taking the global lead on the creative business.

Amway tipped to hand Nutrilite global campaign to McCann Worldgroup HK

The award follows a three-way pitch that involved Leo Burnett, TBWA and McCann Worldgroup and which took place in the US at the end of last year. Leo Burnett Chicago declined to pitch due to their involvement with Kellogg's and a subsequent conflict of interests.

McCann Worldgroup Hong Kong will lead the creative for the global campaign. The launch date is still in discussion but it is expected to be later this year.

TBWA currently holds Nutrilite's creative account in South Korea, while Leo Burnett runs the account in China.

McCann Hong Kong declined to comment on the news.


 

Source:
Campaign Asia

Related Articles

Just Published

8 hours ago

Women to Watch 2024: Margaret Key, MSL

As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.

9 hours ago

Bonds taps Robert Irwin to show how wild comfort ...

Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.

12 hours ago

Common Interest acquires Amplify to 'empower ...

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.