Campaign India Team
Jun 8, 2020

Amul pins anti-Chinese 'Exit the Dragon' tweet after being blocked temporarily

Twitter clarifies that Indian dairy brand Amul's account was blocked due to technical reasons and not due to the nature of the content.

Amul pins anti-Chinese 'Exit the Dragon' tweet after being blocked temporarily
Amul has pinned a controversial tweet that appears to promote the boycott of Chinese products after its account was briefly restricted last week. 
 
After this tweet (above) was published, Twitter had blocked Amul's account causing massive outrage on Twitter in India.
 
In a conversation with a news channel, RS Sodhi, the managing director of the Gujarat Cooperative Milk Marketing Federation, also known as Amul, defended the message, stated that the Amul Girl campaign has been around for 55 years and frequently comments on topical issues related to what's happening in India or around the world. The image merely reflects the mood of the nation, he argued. 
 
Through his Twitter account, Sodhi then stated that Twitter India managing director Manish Maheshwari reached out to him to explain the account was blocked due to technical reasons and not in relation to the content published. 
 
According to a statement from Twitter, the blockage was due to a simple authentication issue:
 
“Safety and security of the accounts is a key priority for us and to ensure an account has not been compromised sometimes we require the account owner to complete a simple reCAPTCHA process. These challenges are simple for authentic account owners to solve, but difficult (or costly) for spammy or malicious account owners to complete," Twitter's statement read. "Once the account clears this security step the account regains full access. To protect the accounts we routinely require them to clear this security key for login verification.”
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

11 hours ago

Unilever merges corporate affairs and sustainability...

Unilever’s sustainability chief has taken on corporate affairs responsibilities as part of a comms reshuffle at the consumer goods multinational.

11 hours ago

During the age of misinformation, the Baldoni-Lively...

Influencers have a responsibility to question their sources before sharing defamatory content.

16 hours ago

Digital marketing head Alice Au exits Wharf Hotels

Au steps down after four years, announcing her departure on LinkedIn.

3 days ago

Why Google has never looked more fragile as an ...

As the DOJ vs. Google case rumbles on into the new year, how can advertisers best prepare for a post-Chrome world?