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3 hours ago

Musk’s X battles India in court while advertisers continue to play hardball

The social media platform challenged India’s content-blocking rules as advertisers still continue to adopt a wait-and-watch approach in the country and globally.

Feb 21, 2025

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.

Feb 3, 2025

Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott

X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already includes the WFA, CVS Health, Mars, and Twitch among others.

Jan 15, 2025

X escalates fight against advertisers

Less than a week before President-elect Trump takes office, X doubles down on legal war against advertisers with plans to expand its antitrust lawsuit.

Dec 22, 2024

X global agency lead leaves after 11 months

Christian Kimberley-Bowen is joining Pinterest.

Dec 1, 2024

Is Bluesky the new #MarketingTwitter? Marketers weigh in

X users are becoming ex-users and fleeing to the new social app founded by X’s co-founder.