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Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott
X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already includes the WFA, CVS Health, Mars, and Twitch among others.
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X escalates fight against advertisers
Less than a week before President-elect Trump takes office, X doubles down on legal war against advertisers with plans to expand its antitrust lawsuit.
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X global agency lead leaves after 11 months
Christian Kimberley-Bowen is joining Pinterest.
Is Bluesky the new #MarketingTwitter? Marketers weigh in
X users are becoming ex-users and fleeing to the new social app founded by X’s co-founder.
X signs partnership with PubMatic to boost ad revenue
By leveraging PubMatic’s expertise, X is seeking to access a broader pool of advertisers having struggled with retaining users and attracting advertisers since Musk’s acquisition.
X’s ad revenue continues to fall after Musk takeover: Warc
According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.
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