Airtel | Twitter | India

Airtel is launching three more television commercials to reinforce its power of connecting people, just shortly after the launch of a branding campaign by Rediffusion Y&R. “It is often observed that whenever we are alone, there is a gush of thoughts or feelings in our mind which we go through, and we feel happy when we share these feelings with someone whom we know,” said the creative team.

The commercials share the concept of 'share form anywhere’, and look at particular moments that a hitchhiker, guitarist and skydiver desire to share his or her happiness instantaneously. Even at the edge of the world, people can blog about their joy without the complication of finding internet access.

Twitter signed the deal with Bharti Airtel in October to offer a bigger service offering to the mass population of India via SMS. The same service has already launched in the US, Canada, the UK and New Zealand.

Skydiver:


Guitarist:


Hitchhiker:


Credits:
Project Twitter
Client Bharti Airtel
Creative agency Rediffusion Y&R
National creative directors Sagar Mahabaleshwarkar, Minakshi Achan
Creative directors Abhinav Pratiman, Daniel Upputuru
Account managing Abhik Santara, Tariq Afzal
Strategic planning Kushagra Bhatnagar
Production company Good Morning Films
Director Shashanka (Bob) Chaturvedi
Media agency Madison
Exposure Television, online