Dec 14, 2009

Airtel | School | India

Airtel in India demonstrates the convenience of telco roaming through a little boy who goes on holiday with his family.

Airtel | School | India
With people planning vacations for the coming holiday season, creative agency Rediffusion Y&R helped Airtel roll out a television campaign on its roaming services. In a more affordable nationwide service plan, people will not have to change number or be out of touch when they travel.

The commercial features a boy secretly writing on pieces of papers and distributing them in school. He makes sure that everyone gets one, especially one particular classmate that he has the hots for. The parents later realise their son was handing out the father’s phone number.

The ad is said to be targeting people aged 22 to 49 years old who travel inter-state frequently.



Credits:
Project School
Client Bharti Airtel
Creative agency Rediffusion Y&R
National creative directors Sagar Mahabaleshwarkar, Minakshi Achan
Creative directors Deepesh Jha, Jaideep Mahajan
Copywriter Megha Dutta
Art directors Shameem Mohammed, Rishi Chanana, Anunay Rai
Production company Rising Sun Films
Director Shoojit Sircar
Post-production company Prime Focus, Mumbai
Media agency Madison
Exposure Television, print, outdoor


Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

8 hours ago

BYD closes 2024 on top, but can it sustain its EV ...

BRAND HEALTH CHECK: After outpacing Tesla and smashing 2024 sales records, BYD faces its toughest road yet. With 45% EU tariffs and a locked-out U.S. market, can the EV giant supercharge global ambitions or stall under trade barriers?

8 hours ago

Move and win roundup: Week of January 2, 2025

As 2025 kicks off, Campaign rounds up the first major people moves and business wins of the year. From leadership exits to new creative wins, catch all the latest updates in January's first edition.

9 hours ago

What's in, what's out: Marketing trends you need to ...

OUTLOOK 2025: A clear, concise and constantly updated guide for industry trends and predictions—all in one place. Check back often for the freshest updates.