WPP chief executive Mark Read kicks off a series of comment pieces on creativity by the 'big six' holding company bosses.
Why Subscribe?
or call +852 2122 5222
or email subscriptions@haymarket.asia
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
AI isn’t taking your job, but it is rewriting the brief. Zach Kitschke, global CMO at Canva reveals how ambitious marketing teams are moving from surface-level experimentation to lasting strategic change.
Matt Lever left his role as chief creative officer at BMB at the end of 2023.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Gen AI is reshaping search in three specific ways, and advertisers need to adapt to a new ‘cross pollination effect’, Forrester analysis finds.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Once a badge of honour, is brand activism now a reputational minefield?
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
