Announced by Steve Hsia, CEO of Agenda Group, the launch aims to accommodate growing demands for digital and social media services in the country. It offers additional reach to its regional and international clients in Thailand. Among its clients is Colgate.
Agenda is currently in China (Beijing, Guangzhou and Shanghai), Hong Kong, Malaysia and Taiwan. Wunderman acquired Agenda in 2008.
“Thailand is a very exciting market and has a rapidly growing digital landscape, we are very pleased to establish Agenda and we are already witnessing some positive developments with our clients and prospects in Bangkok,” Hsia commented.
Nick Annetts, managing director of Wunderman Thailand will extend his responsibilities to include leadership of the Agenda Thailand office and operation.