Vivo Thailand captures the bond between teachers and students

In the woodlands, teaching is instinctual. The owl doesn’t overthink its lesson plan when demonstrating patience, nor does the beaver draft a syllabus before unveiling its masterclass in perseverance. For humans, however, the art of imparting knowledge is a much more complex endeavour—built on relationships, patience, and the occasional coffee-fuelled late night.

Vivo Thailand, in collaboration with Grey Thailand, has chosen to honour this complexity through their Teacher’s Day 2025 (January 16) campaign. At its centre is teacher Waree, an educator who has dedicated 40 years to shaping young lives with the care of a parent and the precision of a mentor. In Thailand, where teachers are culturally esteemed as second parents and the wisdom of elders is deeply regarded, this narrative carries particular resonance.

The nearly three-and-a-half minute film introduces a variety of students, from the model pupils to the mischievous class clowns, each reflecting on their unique relationship with their teacher and questioning whether they’ve left an impression on her.

The campaign’s emotional core unfolds in 'Always in My Eyes', a poignant exhibition that lies at the heart of the story. As students step into the space, they are met with their portraits, captured through the lens of the Vivo V40. But it is not the technical perfection of the images that lingers—it is the deeply personal messages accompanying each photograph. Waree has carefully crafted notes for every student, recalling shared moments and offering words of encouragement, tailored to their individual journeys. The exhibition becomes an extension of her classroom, a testament to her enduring belief in their potential. The film concludes with her quiet yet profound sentiment: No matter how much time passes, she will always want the very best for her students.

What sets this campaign apart is its deft handling of product integration. The Vivo V40 is neither the protagonist nor the silent observer but a meaningful enabler of connection. Its presence is understated, showcasing its capabilities through the narrative rather than overshadowing it. This subtlety is refreshing in an industry often dominated by feature-heavy promotions and technical jargon. Here, the focus shifts to what the product facilitates: Moments of intimacy, understanding, and memory.

By situating this narrative within a cultural context that reveres educators, the campaign feels both deeply personal and universally relatable. Ad Nut applauds its creative approach to elevating everyday products by embedding them in meaningful stories that demonstrate their true purpose—bringing people closer. It also happens to be beautifully shot.

This campaign is not just a tribute to teachers but also a reflection of how advertising can go beyond the transactional. It showcases how technology, at its best, enables meaningful relationships, leaving behind stories that linger long after the screen fades to black.

CREDITS:

Client:
Head of marketing: Wu Fengxiao
Strategy and planning manager: Chayanit Maneeprom
Senior strategy and planning executive: Kittikawin Vamvorarat
Strategy and planning executive: Paemika Panterdthai
 
Agency:
Chief Creative Officer : Sompat Trisadikun 
Chief Operating Officer : Kanokkorn Seehapan
Executive Creative Director: Jiradej Penglengpol
Creative Group Head : Sirikorn Rungruengdechaphat 
Senior Art Director: Atthapong Rakkhatham 
Copywriter: Jirachaya Rengmukda 
Deputy Chief Strategy Officer: Navinda Kittisubkul
Strategic Planning Manager: Arnon Kanchanapun 
Group Account Director: Kavinthip Chaiteerakij
Account Manager : Ponnapas Pinijrattanapan
Producer : Ruangkanjana Aiamrit
Senior Project Manager: Kamonluck Mungwattana
Project Manager : Krittika Jindasiri
 
Production:
Production Company: Sawarose (Sowros Co., Ltd.)
Film Director: Puangsoi Aksornsawang
Asst.Film Director: Pasita Seneewong Na Ayudhaya
Cinematographer: Panisa Khueanphet / Is Taweephonsomkiat
Film Producer: Warunthorn Charnjitkusol / Nonthachan prakobsup
Film Art Director: Thanissorn Taopayang
Casting Director: Anchisa Eksirimeteekul
Production Manager: Boonruksa Khumpirung
Post-Production Company:  Ultraviolet Post Production
Editor: Asamaporn Samakphan
Colorist: Natnicha Suwanprapa
Flame Artist: Sirawit supaptoy
Sound Studio: Mellow Tunes
Other Post-Production Credits:
Sound mix : Artit Vongmetta
Ultraviolet Post Producer : Sathinee Chirakal

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.