In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.
Why Subscribe?
or call +852 2122 5222
or email [email protected]
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
A seasoned leader and Campaign’s Greater China Agency Head of the Year in 2024, Liza Zhang, will oversee MSL and Publicis Influence in China.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The new OOH campaign from Forsman & Bodenfors is promoting big rebates for Tesla owners.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
China continues to slip, recording the steepest revenue dip among WPP's top five markets.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart product placement and brand collaborations played a key role.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
