Accenture’s brand experience consultancy underwent a transformation of its own this year, with global rebranding, a new vision, more acquisitions, and focus on new talent to serve its bulging client list.
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Total headcount fell 1,000, as job reductions more than offset acquisition of 2000-strong Flywheel, and agency group plans further staff cuts to save US$330 million.
What does it take to build a global communications agency in a year? Ask Tala Booker, the former HSBC executive who's rewriting the rules.
A report from Forrester highlights the risks that companies face from deepfakes, as well as the current inadequate state of preparation to combat the problem.
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As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal paradox: We've made truth so expensive that soon, no one will be left who can afford to buy what we're selling.
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