The Mediabrands agency has taken signals from both clients and employees in becoming a more digital and connected agency that applies effort strategically to stay relevant.
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Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.
AI is rapidly changing search, with implications for media, agencies and brands. Here’s how firms are changing strategy from search engine optimization to generative engine optimization.
Jack Thorne, co-writer of Netflix drama Adolescence, has become a prominent campaigner on the dangers posed to children via social media – showing how screenwriters can take a starring role in public affairs.
Group has shifted towards non-advertising specialisms.
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