BEIJING - McCann Worldgroup, DraftFCB, Grey and a couple of other agencies are tipped to have joined a creative-agency pitch for Mengniu's deluxe milk brand Telunsu (特仑苏).
The pitch took place last December and a decision is reportedly imminent.
A source close to Inner Mongolia Mengniu Dairy said that DraftFCB is the incumbent agency for the brand, having held the account since 2010.
Internationally acclaimed Chinese pianist Lang Lang (pictured) has served as the brand ambassador.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Revenue jumped 8% as Alibaba's AI-driven strategy paid off. A surge in investor confidence has sent its share price soaring over 60% since the start of the year.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Can creativity truly be compressed? Former Cheil Australia MD Mark Anderson, now at Five by Five Global, is betting big on AI with a new seven-hour sprint model to find out.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
'Do Big Things' will empower brands to take risks, make noise, and tackle the world's biggest problems with bold solutions, says global CEO Nancy Reyes.
Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)