News
Emily Tan
Apr 10, 2013

Advertisers on TripAdvisor now only pay for ads that are seen

SINGAPORE - Travel site TripAdvisor has launched a 'delayed ad call', which ensures that advertisers are only billed for impressions when users have scrolled down to a point where the ad unit is in view.

TripAdvisor's site now only 'calls' ads when they are viewable

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