Staff Reporters
Aug 29, 2011

adidas holds inaugural 'King of the Road' race in Singapore

SINGAPORE - adidas held its inaugural adidas King of the Road (KOTR) race in Singapore yesterday with the theme 'colours', as part of its efforts to encourage more Singaporeans to engage in running and exercise.

adidas' inaugural race flags off in Singapore
adidas' inaugural race flags off in Singapore

The 'colours' theme was was represented through a variety of different-coloured adidas event racing tops, symbolic of the vibrancy of the sports scene across Southeast Asia. Each year, a different event theme will be introduced to add vibrancy to the race atmosphere.

The 16.8 kilometre race began at the Esplanade Bridge with runners navigating some of Singapore‟s most iconic landmarks such as Marina Bay Sands, the Esplanade and the Singapore Flyer before finishing at The Padang.

Mok Ying Ren and Anne Date were crowned 'kings of the road', battling vigorously in a race against a total of 9,900 participants to take top spots in the 'closed' category for males and females in a time of 57:56 and 1:04:49 respectively. They will go on to represent Singapore in an expenses paid trip to the Philippines on 23 October 2011to compete in the finals of adidas KOTR with the best of the best in Southeast Asia.

Lee Phui Fong, adidas country manager said, “With the excellent timings clocked by both Ying Ren and Anne, it clearly shows that running in Singapore has definitely matured through the years – placing Singaporeans amongst the very top runners in South East Asia. As a global leader in running, adidas is proud to have provided the platform for locals to shine. With the race finals scheduled to be held in Philippines towards the end of October later this year, adidas is fully behind our winners as they square against the very best from the other four participating countries.”

Related Articles

Just Published

2 days ago

40 Under 40 2024: Swyn Evans, Zeno

Evans has demonstrated dynamic leadership as managing director at Zeno Singapore, driving client wins, revenue growth, and championing team welfare and women’s advancement in just eight months.

2 days ago

Happy Lunar New Year from Campaign Asia-Pacific

The editorial team is slithering away for a short break, but we'll be back with our newsletters and ready to charm on January 31st.

2 days ago

'Fear doesn't build trust': Cisco's CMO on why ...

CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to sustain the company’s future.

2 days ago

Stand guard: Protecting your brand from the hidden ...

The traditional reactive approach to risk management is grossly inadequate for the age of AI-powered marketing, says Mediabrands Australia’s Geoff Clarke.