2020 Digital Media Awards: Winners announced

Campaign Asia-Pacific announces the winners of the 2020 Digital Media Awards, which celebrate the best digital marketing work, innovation and talent across Greater China and recognise the region's growing influence on the global digital industry. In all, 58 of the shortlisted entries won awards: 51 campaign awards (15 gold, 22 silver and 14 bronze), five individual and team awards, and two Grand Prix winners.

As there was unfortunately no award ceremony this year, we hope you will take some time to learn about the commendable work and people listed below. 

GRAND PRIX AWARDS

• Agency of the Year: Mindshare China took the top honour on the strength of 13 total awards: four golds, six silvers and three bronzes. Eight of those awards, including all four golds, came via three different campaigns for Nike, while work for QQ Star Milk garnered four silver awards and a campaign for HsuFuChi added a bronze. 
   
• Platinum Award: 'The Chinese New Year Transfiguration of McDonald’s', a campaign by BBDO China, earned the platinum for 2020 on the strength of five wins: four golds and one silver. Using celebrity influencers and a liberal sprinkling of 'golden' elements, including a temporary name change to 'Golden Arches', the campaign helped the brand build its association with Chinese New Year and exceed sales goals. 

CAMPAIGN AWARDS

A full listing of all of the gold-, silver- and bronze-winning campaigns across the three sections of the awards (Media, Sector, and Digital Media Owners) appears below. Follow the links here to learn about each of the gold-winning campaigns.

• The Chinese New Year Transfiguration of McDonald’s (4 golds)
• Nike All-Star Weekend: Better Than Broadcast (2)
• Empower Gen-Z: Reproducing Wang Lao Ji (2)
• Nike Next%: Speed is Your Currency (2)
• QQ Speed Mobile "Speeding Through New China" project
• Oreo X The Forbidden City
• A Handy Good Luck to the CNY
• Show the Culture With The Moms
• Water Cycling

PEOPLE / TEAM AWARDS

The following individuals and teams won recognition in this year's awards. Please take some time to click through for details on their accomplishments.

• Digital Disrupter of the Year (Rising Star):
  Anson Leung Man Lok, Mindshare Hong Kong - NEO
   
• Digital Strategist of the Year:
  Yi Liu, Mindshare China
   
• Digital Marketer of the Year:
  Amber Liu, LEO Digital Network
   
• Digital Communications Team of the Year:
  Content+, Mindshare China
   
• Digital Media Innovator of the Year:
  iQIYI

FULL LIST OF WINNING CAMPAIGNS