2019 Cannes contenders: 'Para Pingpong Table' by TBWA Hakuhodo

Contender: Para Pingpong Table
Agency: TBWA Hakuhodo
Client: Japan Para Table Tennis Association

Nominated by:

Ryo Miyakawa, creative director, front-end engineer, Monopo Tokyo:

We don’t usually consider how people with disabilities feel in everyday situations. This is something that everyone can feel, and it extends beyond table tennis. The models are high quality and give a real sense of the work you have to put in to overcome these difficulties. The tagline reminds us that while things might be inconvenient, nothing is impossible.