160over90 appointed cultural marketing partner for 2025 World Aquatics Championships

160over90 has been selected as the cultural marketing agency partner for the 2025 World Aquatics Championships happening in Singapore. The agency, who won the contract through a competitive pitch process, will be responsible for creating and implementing the event's brand visual identity, including the development of the logo, tagline, and mascot design.

The comprehensive brand strategy will extend across social and digital content, paid media, website creation, experiential services, KOL (key opinion leader) engagement, PR, and communications. These services will be delivered over the next 15 months, leading up to the championships.

The 2025 World Aquatics Championships will be the first time the event is held in Southeast Asia. Scheduled to take place from July 11 to August 3, 2025, the championships are expected to feature over 2,500 athletes from World Aquatics' 210 national member federations. Competitions will be held in six sports: swimming, diving, water polo, artistic swimming, open water swimming, and high diving.

Photo used with permission.

Amy Chong, director of communications, marketing and sponsorship for World Aquatics Championships—Singapore 2025, expressed her excitement about the partnership telling Campaign, “The World Aquatics Championships Singapore 2025, and its Masters Championships edition, is going to be a milestone occasion for all Singaporeans. We cannot wait to showcase the best of Singapore to the global audience and generate enthusiasm for everyone to participate and witness the event. We’re confident that 160over90, backed by the power of the Endeavor network, will help us deliver a championships to remember.”

Ed Horne, president of 160over90 added, “We’re honoured to be delivering a full-scope cultural marketing strategy for the 2025 World Aquatics in Singapore. Our team across the globe has extensive experience working with high-profile sports organisations and federations, and we’re excited to bring this renowned event to life for audiences both in Singapore and online around the world. Sport transcends boundaries, and our global, culturally connected team is best positioned to deliver an unforgettable shared experience."

160over90 is a cultural marketing agency known for creating brand experiences and shared moments. With over 800 professionals worldwide, the agency adopts a full-service, channel-agnostic approach connected to cultural trends, and has worked with brands including AB InBev, Audi, DP World, Marriott International, USAA, and Visa. The agency is part of the global sports and entertainment company Endeavor.